Are you the type of person that posts numerous times a day to your personal Facebook page? Or are you the type that is rarely heard from? Word to the wise, neither posting style is going to get you far on your business page! You have to find the balance between posting too much and not posting enough!

Etiquette is defined (by the Bing search engine) as the customary code of polite behavior in society or among members of a particular profession or group. There’s an unspoken and unofficial code from business-to-business on social media. The same thing goes for business-to-customers. Let’s be frank…

Learn how to find and understand your Facebook Page Insights with simple, beginner‑friendly guidance. From locating key metrics to reading follower data, post performance, and demographics, this quick walkthrough helps small businesses make smarter decisions and improve engagement without the overwhelm.

Remote work has changed Northwoods travel. Guests are staying longer, visiting more often, and seeking cabins with reliable Wi‑Fi to stay connected while they escape to the woods. Learn why adding Wi‑Fi is now essential for vacation rentals and local businesses—and how it keeps visitors happy, connected, and coming back.

I work closely with several different businesses that provide lodging to guests from all around the United States. These are guests who are excited to escape their everyday work life and chill by the lake with a few brews. Who knows where these..

The holidays are over and winter is in full swing in the Northwoods. As things start to slow down for you in your business, take time to look at last season’s marketing efforts. Did you achieve the results you were hoping for? If you did, what worked the best for you? If your results were less than you had hoped for, what didn’t work?

It’s hard to believe that August will be looking us smack dab in the face within days! If you’re like me, you look forward to summer all year long - so I must admit that my sadness is a bit real. But as business owners we milk that summertime feelin’ until the last drop! !